For Nigerian small businesses

Your WhatsApp, now it takes orders.

Food, fashion, beauty, gadgets or services: customers order in the chat they already use, confirm with a tap and pay by transfer into an account made just for them. You get orders, payments, invoices and deliveries in one place.

Launching first in Lagos.

Ada's Kitchen
Business account
Hi! 2 jollof rice with chicken and a Chapman, delivered to Lekki Phase 1 please 🙏
Order #1042 to confirm
2 × Jollof rice & chicken₦7,000
1 × Chapman₦1,500
Delivery · Lekki Phase 1₦2,000
Total₦10,500
Confirm
Change
Cancel
Confirm
Please pay ₦10,500 by transfer to:
9012 345 678 This order only
We're cooking your order now.
Your rider is on the way. Show them the PIN on your order page when they arrive.
Enjoy your meal! 🍛
Example orders. The names and numbers are made up.

Sound familiar?

Selling on WhatsApp works. Running it by hand doesn't.

Checking payment screenshots

Is this one real? Which order was it for? Did they send the full amount?

Every order gets its own account, and money is matched to it automatically.

Orders lost in the scroll

“Did I reply to her?” Messages pile up, orders get missed, and staff can't see what you promised.

Chats become orders in one list your whole team can work from.

“How much to Ajah?”

Working out delivery fees and chasing addresses, one conversation at a time.

Draw your delivery zones once. Every order gets the right fee.

How it works

Four steps. All in the chat.

Your customers never download an app or make an account. Everything happens in WhatsApp and on a simple page for their order.

  1. Customer

    Orders in WhatsApp

    They pick from your catalogue, type what they want or send a voice note. Thudana's assistant drafts the order for them.

  2. Customer

    Confirms with a tap

    A clear summary with sizes, extras, prices and the delivery fee. One tap on Confirm, and it's placed.

  3. Customer, then you

    Pays by transfer

    Before delivery or at the door, as you allow. From any bank app, into an account made for that order.

  4. You, your rider or a courier

    Hands it over

    Pickup, your own rider with a delivery link, or a courier booked from the order. The customer's PIN completes the handover.

For your business

Everything between “Hi, is this available?” and “Delivered.”

Your catalogue, ready in minutes

Upload a spreadsheet, or just a photo of your price list, menu or flyer. Thudana reads it, and you check and approve every item before customers see it.

An assistant, not a boss

It answers and drafts orders around the clock. It never confirms or cancels for anyone, and you can take over any chat.

Delivery zones on a map

Draw your areas and set a fee for each. Customers see the right price before they confirm.

No more screenshots

Each order gets its own account number. A transfer is matched to its order on its own, even when it's short or late.

Proof it arrived

Riders get a link, not your customer's details in a chat. The customer's PIN completes the delivery.

Your whole team, one inbox

Invite staff with the right access for each of them: owners, admins and staff. Everyone sees the same orders, payments and chats, so nobody asks “did anyone reply?”

More than a chat inbox

However you sell, it fits.

Invoices for services

Not selling products? Send an invoice with its own account number and see when it's paid.

Pickup, your rider or a courier

Let customers collect, send your own rider with a delivery link, or book a courier from the order.

Pay first or on delivery

Choose what you allow. Customers pick at checkout, and payment at the door is checked before the handover.

A kitchen screen for restaurants

Confirmed orders go straight to a screen and a ticket printer in your kitchen. No retyping.

Voice notes, understood

Customers can send a voice note instead of typing. The assistant listens and drafts the order.

Sizes, colours and extras

Dresses in five sizes, cakes with toppings, plates with extra protein. Your catalogue handles the details.

For your customers

Nothing new to learn. Nothing to download.

  • They stay in WhatsAppThe chat they already use with you. No app, no account, no password.
  • They know the full price firstItems, delivery fee and total, before they tap Confirm.
  • They pay the way they already doA transfer from any bank app. No card details to type.
  • They can always reach a personThey can ask for you at any point, and you can step into any chat.

Why “Thudana”

Why Thudana

Thudana is the Tshivenda name for the faint stars inside the Southern Cross.

Everyone can see the bright stars. The small ones are easy to miss, but they're part of what makes the constellation. That's who we build for: the home kitchens, boutiques, salons, gadget shops and one-person businesses that keep a city running, and deserve tools as good as the big names have.

It's the one star in our logo drawn in colour.

Questions

Good to know

When can I start using Thudana?

We're opening to a small group of businesses in Lagos first. Email us and we'll tell you when your spot is ready. We'll help you get set up.

What kinds of businesses is it for?

Small businesses that sell through WhatsApp: food and restaurants, fashion and tailoring, beauty, gadgets, groceries, and services. Products can have sizes, colours and extras, and services can be billed with an invoice.

Do my customers need to download anything?

No. They order in WhatsApp as they do today. When they pay or follow their delivery, they open a simple page for their order. No app and no account.

How do payments work?

Each order gets its own account number. When your customer transfers to it, Thudana matches the money to that order, so you can see what's paid without checking screenshots. We'll share the full details, including fees, before launch.

Does the assistant make decisions for me?

No. It answers questions and drafts orders from your catalogue at your prices. Customers confirm their own orders, it never confirms or cancels on anyone's behalf, and you or your staff can take over any conversation at any time.

What will it cost?

We'll publish pricing before launch. Early businesses will hear first.

What do I need to get started?

A WhatsApp Business number for your business and your price list, as a spreadsheet or even a photo. We'll walk you through connecting your number.

Be one of the first.

Tell us about your business and we'll get in touch when Thudana opens for you.

Get early access